AP reports that the big four television networks have 2.5 million fewer viewers this spring than last. Several reasons are suggested: awful programming, earlier Daylight Savings Time, or the impact of technology on the measurements, as people access their favorite programs via non-conventional ways, such as delayed recordings and internet feeds.
Whatever, this is bad news for the networks, whose advertisers are no longer willing to shell out the bucks for ad time.
Personally, I checked out of television when The X-Files went off the air five years ago. Since then, nothing on the tube appeals to me anymore. Now, I find everything I need on the internet. I suspect that’s where a lot of those missing 2.5 million viewers went, too.