The Geico Caveman Evolves

If you’ve seen those hilarious Geico Caveman ads — built on the theme that a modern caveman is offended by the claim that Geico’s website is “so easy to use, a caveman could do it” — then you’ll appreciate this background info on how the ad campaign got started, and where it is going. ABC has picked up the rights to create a pilot for a TV sitcom.

Check out a great montage of the Caveman ads on YouTube:

Or this take-off with the Caveman playing a round of golf with Phil Simms. What a riot!

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